Please stop reading if you are already so annoyed on hearing about the World Cup, because I'm still gonna continue blogging about it.
Only this time, it's not about the matches..
..not about the handsome players..
..not about paul the octopus either..
But, it's about Louis Vuitton.
Read on if you're wondering on how exactly is it associating with the World Cup.
Commissioned by FIFA, the special order case, handmade by a single master craftsman in Louis Vuitton’s historic Asnières workshop, near Paris, has been meticulously designed to accommodate the celebrated FIFA World Cup Trophy.
How awesome is that?
Covered in Louis Vuitton’s iconic Monogram canvas, the travel case is fitted with the company’s signature brass lock and corners, and has a dark brown lining that complements the Trophy’s rich gold.
The case opens at the front and at the top to allow the Trophy to be removed easily when, at the final on 11th July in Johannesburg, as watched by many millions of people across the globe.
Louis Vuitton has officially made it into sports history with this product placement.
The FIFA trophy was presented on the Soccer City Stadium with the LV monogram case, by Fabio Cannavaro, captain of the former 2006 World Cup Champion, Italy, as he kissed the Trophy goodbye, before it was handed over to Iker Casillas, captain of the victorious Spanish team.